{"id":6553,"date":"2013-05-27T10:00:03","date_gmt":"2013-05-27T15:00:03","guid":{"rendered":"https:\/\/cimbcc.org\/test2\/?p=6553"},"modified":"2023-10-16T22:16:52","modified_gmt":"2023-10-17T02:16:52","slug":"article-du-web-mai-2013","status":"publish","type":"post","link":"https:\/\/cimbcc.org\/test2\/article-du-web-mai-2013\/","title":{"rendered":"La publicit\u00e9 brillante et rafra\u00eechissante"},"content":{"rendered":"<figure id=\"attachment_23836\" aria-describedby=\"caption-attachment-23836\" style=\"width: 125px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23836\" src=\"https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/photo_cote_rejean.jpg\" alt=\"\" width=\"125\" height=\"125\" \/><figcaption id=\"caption-attachment-23836\" class=\"wp-caption-text\"><span style=\"color: #ffffff;\">mmmm<\/span>R\u00e9jean C\u00f4t\u00e9<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">La publicit\u00e9 fait partie int\u00e9grante de notre vie, elle est omnipr\u00e9sente dans tous les m\u00e9dias et parfois d\u00e9rangeante et, \u00e0 l\u2019occasion, m\u00eame agressante, mais heureusement, elle sait se faire aussi brillante et rafra\u00eechissante.<\/p>\n<p style=\"text-align: justify;\">Je vous pr\u00e9sente deux\u00a0publicit\u00e9s qui sont particuli\u00e8rement int\u00e9ressantes, \u00e0 mon avis.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<h4>Publicit\u00e9s de Colgate<\/h4>\n<p style=\"text-align: justify;\">Je vous propose d\u2019observer chacune des trois\u00a0images ci-dessous et de trouver les \u00ab\u00a0erreurs\u00a0\u00bb. Par la suite, lisez le texte. Tr\u00e8s fut\u00e9!<\/p>\n<p><a href=\"https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/Image1_Article_RC_20130527.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6559\" src=\"https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/Image1_Article_RC_20130527.jpg\" alt=\"Image1_Article_RC_20130527\" width=\"728\" height=\"482\" srcset=\"https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/Image1_Article_RC_20130527.jpg 728w, https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/Image1_Article_RC_20130527-300x198.jpg 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/Image2_Article_RC_20130527.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6560\" src=\"https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/Image2_Article_RC_20130527.jpg\" alt=\"Image2_Article_RC_20130527\" width=\"726\" height=\"480\" srcset=\"https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/Image2_Article_RC_20130527.jpg 726w, https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/Image2_Article_RC_20130527-300x198.jpg 300w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/Image3_article+20130527.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6561\" src=\"https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/Image3_article+20130527.jpg\" alt=\"Image3_article+20130527\" width=\"726\" height=\"480\" srcset=\"https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/Image3_article+20130527.jpg 726w, https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/Image3_article+20130527-300x198.jpg 300w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Voil\u00e0! Vous avez pris le temps d\u2019observer les images \u00e0 votre aise.<\/p>\n<p style=\"text-align: justify;\">Vous avez not\u00e9 que dans la premi\u00e8re\u00a0image, la femme poss\u00e8de un doigt de trop (main gauche).<\/p>\n<p style=\"text-align: justify;\">Dans la seconde\u00a0image, un bras fant\u00f4me est pos\u00e9 sur l\u2019\u00e9paule de l\u2019homme.<\/p>\n<p style=\"text-align: justify;\">Et, dans la troisi\u00e8me\u00a0image, l\u2019homme n\u2019a qu\u2019une seule oreille.<\/p>\n<p style=\"text-align: justify;\">La campagne publicitaire de Colgate a atteint son but qui \u00e9tait de d\u00e9montrer qu\u2019un d\u00e9bris de nourriture sur les dents attire plus l\u2019attention que les d\u00e9fauts physiques.<\/p>\n<h4>Une autre publicit\u00e9<\/h4>\n<p style=\"text-align: justify;\">Voici une vid\u00e9o de trois\u00a0minutes d\u2019une publicit\u00e9 qui est tr\u00e8s int\u00e9ressante \u00e0 regarder.<\/p>\n<p style=\"text-align: justify;\">Cette publicit\u00e9 nous montre comment une auto poss\u00e9dant des pneus d&rsquo;hiver peut \u00eatre efficace sur la glace en reproduisant les m\u00eames figures en patinage artistique qu\u2019un couple de patineurs, le tout accompagn\u00e9 d&rsquo;une belle musique de fond. Toutefois, n&rsquo;essayez pas de faire de m\u00eame avec votre auto l&rsquo;hiver prochain, m\u00eame si celle-ci est munie de bons pneus \u00e0 neige ou \u00e0 glace. Rafra\u00eechissant \u00e0 regarder!<\/p>\n<p>Cliquez sur le lien\u00a0:\u00a0<i><a href=\"http:\/\/www.youtube.com\/embed\/rv7dGhj5UlA\" target=\"_blank\" rel=\"noopener\">http:\/\/www.youtube.com\/embed\/rv7dGhj5UlA<\/a><\/i><\/p>\n<p><i><\/i>R\u00e9jean C\u00f4t\u00e9, pr\u00e9sident<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9 fait partie int\u00e9grante de notre vie, elle est omnipr\u00e9sente dans tous les m\u00e9dias et parfois d\u00e9rangeante et, \u00e0 l\u2019occasion, m\u00eame agressante, mais heureusement, elle sait se faire aussi brillante et rafra\u00eechissante. Je vous pr\u00e9sente deux\u00a0publicit\u00e9s qui sont particuli\u00e8rement int\u00e9ressantes, \u00e0 mon avis.<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[350,351,261],"class_list":["post-6553","post","type-post","status-publish","format-standard","hentry","category-direction-informatique-toms-hardware","tag-colgate","tag-patinage","tag-publicite"],"_links":{"self":[{"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/posts\/6553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/comments?post=6553"}],"version-history":[{"count":20,"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/posts\/6553\/revisions"}],"predecessor-version":[{"id":25624,"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/posts\/6553\/revisions\/25624"}],"wp:attachment":[{"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/media?parent=6553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/categories?post=6553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/tags?post=6553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}