{"id":8628,"date":"2014-01-22T07:00:58","date_gmt":"2014-01-22T12:00:58","guid":{"rendered":"https:\/\/cimbcc.org\/test2\/?p=8628"},"modified":"2023-10-16T22:16:51","modified_gmt":"2023-10-17T02:16:51","slug":"publicite-virale-de-procter-gamble","status":"publish","type":"post","link":"https:\/\/cimbcc.org\/test2\/publicite-virale-de-procter-gamble\/","title":{"rendered":"Publicit\u00e9 virale de Procter &#038; Gamble"},"content":{"rendered":"<figure id=\"attachment_25273\" aria-describedby=\"caption-attachment-25273\" style=\"width: 125px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25273\" src=\"https:\/\/cimbcc.org\/test2\/wp-content\/uploads\/photo_gagne_michel.jpg\" alt=\"\" width=\"125\" height=\"125\" \/><figcaption id=\"caption-attachment-25273\" class=\"wp-caption-text\"><span style=\"color: #ffffff;\">mmm<\/span>Michel Gagn\u00e9<\/figcaption><\/figure>\n<h4>Publicit\u00e9 virale<\/h4>\n<p style=\"text-align: justify;\">La publicit\u00e9 virale est un nouveau type de publicit\u00e9.<\/p>\n<p style=\"text-align: justify;\">Dans la publicit\u00e9 virale, les compagnies investissent des sommes importantes d\u2019argent pour r\u00e9aliser une vid\u00e9o, puis elles laissent les internautes propager leur message.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left;\">Les compagnies trouvent que la publicit\u00e9 virale a des avantages, car :<\/p>\n<ul>\n<li style=\"text-align: justify;\">la diffusion du message permet de r\u00e9aliser des \u00e9conomies : la diffusion d\u2019un message par la t\u00e9l\u00e9vision, la radio ou les journaux co\u00fbte tr\u00e8s cher; dans la publicit\u00e9 virale, c\u2019est l\u2019internaute (vous et moi) qui diffuse le message;<\/li>\n<li style=\"text-align: justify;\"><span style=\"text-align: justify;\">les publicit\u00e9s virales peuvent \u00eatre beaucoup plus longues que les publicit\u00e9s \u00e0 la t\u00e9l\u00e9vision\u00a0: la publicit\u00e9 virale ci-apr\u00e8s dure deux\u00a0minutes, une publicit\u00e9 si longue serait impensable \u00e0 la t\u00e9l\u00e9vision; certaines publicit\u00e9s virales durent plus de 5\u00a0minutes;<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"text-align: justify;\">les publicit\u00e9s virales sont plus accept\u00e9es par les consommateurs parce que leur dur\u00e9e permet de mettre en sc\u00e8ne de petites histoires et de toucher \u00e9motionnellement le spectateur.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Les spectateurs y trouvent aussi leur compte \u00e9tant donn\u00e9 que les publicit\u00e9s virales sont plus int\u00e9ressantes et divertissantes que les publicit\u00e9s traditionnelles.<\/p>\n<p style=\"text-align: justify;\">Le lien ci-apr\u00e8s m\u00e8ne \u00e0 une publicit\u00e9 virale cr\u00e9\u00e9e par la compagnie Procter &amp; Gamble \u00e0 l\u2019occasion des Jeux olympiques d\u2019hiver, \u00e0 Sotchi.<\/p>\n<p style=\"text-align: justify;\">Au moment o\u00f9 j\u2019\u00e9cris cet article, cette publicit\u00e9 a d\u00e9j\u00e0 \u00e9t\u00e9 vue plus de 10\u00a0millions de fois sur YouTube. De plus, la publicit\u00e9 a \u00e9t\u00e9 mentionn\u00e9e ou rediffus\u00e9e gratuitement sur plusieurs m\u00e9dias\u00a0: t\u00e9l\u00e9vision, radio, blogues, etc. Un grand succ\u00e8s \u00e0 un co\u00fbt minime pour Procter &amp; Gamble!<\/p>\n<p style=\"text-align: justify;\">Voici la vid\u00e9o\u00a0: <a href=\"http:\/\/www.youtube.com\/watch?v=57e4t-fhXDs\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\" title=\"blocked::http:\/\/www.youtube.com\/watch?v=57e4t-fhXDs\">http:\/\/www.youtube.com\/watch?v=57e4t-fhXDs<\/span><\/a><\/p>\n<p style=\"text-align: justify;\">Michel Gagn\u00e9<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicit\u00e9 virale La publicit\u00e9 virale est un nouveau type de publicit\u00e9. Dans la publicit\u00e9 virale, les compagnies investissent des sommes importantes d\u2019argent pour r\u00e9aliser une vid\u00e9o, puis elles laissent les internautes propager leur message.<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[339,261,240,60],"class_list":["post-8628","post","type-post","status-publish","format-standard","hentry","category-direction-informatique-toms-hardware","tag-procter-gamble","tag-publicite","tag-publicite-virale","tag-tv"],"_links":{"self":[{"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/posts\/8628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/comments?post=8628"}],"version-history":[{"count":23,"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/posts\/8628\/revisions"}],"predecessor-version":[{"id":25533,"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/posts\/8628\/revisions\/25533"}],"wp:attachment":[{"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/media?parent=8628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/categories?post=8628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cimbcc.org\/test2\/wp-json\/wp\/v2\/tags?post=8628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}